63
ladekabel
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Good€544K€544K/yr · 729K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Avg price
Okay€9.88avg listing price — sweet spot $15–$100
Price range
Okay€4.87–€19.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,004.81avg incumbent reviews — the moat a new listing must climb