45
kvm switch
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€52.64avg listing price — sweet spot $15–$100
Review moat
Good537avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€15.62–€152.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€489K€489K/yr · 481K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Signals High Price