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36

ipad pro tastatur

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Soft demand (-32.1% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 9Conversion 14Competition 60Returns 14Price range 31Avg price 82Brand share 33Review moat 68Quality gap 82

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€80.62

avg listing price — sweet spot $15–$100

Review moat

Good796.08

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Price range

Okay€17.14–€283.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€69K

€69K/yr · 74K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Search terms