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ipad pro 2024 tastatur
Skip itSoft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€101.41avg listing price — sweet spot $15–$100
Review moat
Good752.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay€225K€225K/yr · 72K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay€35.36–€283.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-28.3%90-day search growth — must beat 0% to launch