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50

ipad pro 12.9 tasche

Worth a look

Shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 69Conversion 26Competition 85Returns 47Price range 72Avg price 78Brand share 62Review moat 22Quality gap 21

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great€16.23

avg listing price — sweet spot $15–$100

Price range

Good€8.86–€30.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+51.0%

90-day search growth — must beat 0% to launch

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,401.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€68K

€68K/yr · 199K searches

Reviews