36
ipad pro 11 panzerglas
Skip itA deep review moat (37,350 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.82avg listing price — sweet spot $15–$100
Price range
Okay€7.23–€18.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad€45K€45K/yr · 33K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Review moat
Bad37,349.5avg incumbent reviews — the moat a new listing must climb