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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great€13.54–€36.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€19.63avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Bad€96K€96K/yr · 28K searches
Review moat
Bad12,471.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand