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hp 901
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible€28.44avg listing price — sweet spot $15–$100
Price range
Great€9.74–€91.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good818.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad€60K€60K/yr · 16K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch