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hp 216a
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great268.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great€83.95avg listing price — sweet spot $15–$100
Price range
Okay€45.14–€214.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad€54K€54K/yr · 4K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price