52
hp 207a
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+132.0%90-day search growth — must beat 0% to launch
Review moat
Great420.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good€118.53avg listing price — sweet spot $15–$100
Market size
Good€349K€349K/yr · 187K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Bad€52.70–€274.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand