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hdmi splitter 1 in 2 out
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good€12.63avg listing price — sweet spot $15–$100
Price range
Good€4.86–€25.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€107K€107K/yr · 98K searches
Review moat
Bad6,178.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand