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ergonomische tastatur

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Soft demand (-29.5% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 10Conversion 31Competition 41Returns 25Price range 95Avg price 95Brand share 46Review moat 83Quality gap 84

Avg price

Incredible€41.71

avg listing price — sweet spot $15–$100

Price range

Incredible€22.96–€73.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great340.75

avg incumbent reviews — the moat a new listing must climb

Market size

Good€313K

€313K/yr · 300K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-29.5%

90-day search growth — must beat 0% to launch

Search terms