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ergonomische maus mit kabel
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great€10.22–€34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.47avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Bad5,226.6avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad€70K€70K/yr · 47K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch