40
enter taste zum schlagen
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great106.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.81avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad€20K€20K/yr · 25K searches
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Price range
Bad€9.03–€14.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock