35
dect headset
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great154.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good€121.96avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Okay€37.91–€178.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€20K€20K/yr · 30K searches
Brand share
Bad99%top-5 brand share — brand-locked demand