40
brother tn 2420
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great€50.54avg listing price — sweet spot $15–$100
Price range
Great€21.46–€111.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,014.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Bad€46K€46K/yr · 5K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price