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brother mfc-l3770cdw
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,045.15avg incumbent reviews — the moat a new listing must climb
Market size
Good€372K€372K/yr · 21K searches
Avg price
Okay€263.43avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Price range
Bad€34.17–€785.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price