36
bitaxe
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great191.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€214K€214K/yr · 57K searches
Avg price
Okay€235.66avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad€68.52–€588.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.6%90-day search growth — must beat 0% to launch