48
access point
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€47.48avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€723K€723K/yr · 595K searches
Price range
Good€12.35–€134.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay2,573.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand