40
10gb switch
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Great219.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good€116.95avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay€31.33–€263.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€121K€121K/yr · 117K searches
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale