30
z790
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great398.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€193.71avg listing price — sweet spot $15–$100
Market size
Okay€128K€128K/yr · 66K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€98.03–€771.85cheapest to priciest tracked listing — scored on the share inside $15–$100