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vokabelbox
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,514.55avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.01avg listing price — sweet spot $15–$100
Price range
Bad€3.36–€17.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€45K€45K/yr · 100K searches
Growth
Bad-45.2%90-day search growth — must beat 0% to launch