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Skip itPrices mostly outside the sweet spot ($3.17–$13.52) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,427.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay€128K€128K/yr · 209K searches
Avg price
Okay€8.83avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.17–€13.52cheapest to priciest tracked listing — scored on the share inside $15–$100