44
to do listen block
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great119.59avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.34–€19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.52avg listing price — sweet spot $15–$100
Market size
Bad€73K€73K/yr · 332K searches
Growth
Bad-21.2%90-day search growth — must beat 0% to launch