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taschenkalender 2025
Skip itSoft demand (-59.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Review moat
Great377.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.08avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad€1.59–€16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€21K€21K/yr · 196K searches
Growth
Bad-59.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand