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taschenkalender 2023 klein
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Great297.31avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.17avg listing price — sweet spot $15–$100
Price range
Bad€1.59–€18.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€4K€4K/yr · 68K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand