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tageskalender 2024
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great198.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€16.10avg listing price — sweet spot $15–$100
Price range
Good€7.32–€24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€4K€4K/yr · 14K searches
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier