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streichholzschachteln blanko
Worth a lookShows low returns (0.7%), but soft demand (-18.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great167.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.77–€22.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.52avg listing price — sweet spot $15–$100
Market size
Bad€76K€76K/yr · 121K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch