50
stiftebox
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-35.1% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Good802.71avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.36–€29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€89K€89K/yr · 356K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand