51
stecknadeln
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($1.62–$8.59) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Good588.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€175K€175K/yr · 306K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Avg price
Bad€4.75avg listing price — sweet spot $15–$100
Price range
Bad€1.62–€8.59cheapest to priciest tracked listing — scored on the share inside $15–$100