52
spar
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but soft demand (-63.0% this quarter) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great€4.42–€85.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good692.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€12.07avg listing price — sweet spot $15–$100
Market size
Bad€42K€42K/yr · 473K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.0%90-day search growth — must beat 0% to launch