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skelett anatomie
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good540avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€139.37avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad€60K€60K/yr · 45K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€16.93–€828.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Signals High Price