46
schule
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great€1.1M€1.1M/yr · 3.4M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.18–€20.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad7,261.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Avg price
Bad€7.36avg listing price — sweet spot $15–$100