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Skip itSoft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great188.06avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.54avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay€204K€204K/yr · 439K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€6.03–€17.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.0%90-day search growth — must beat 0% to launch