47
schneidematte a2
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great€17.17avg listing price — sweet spot $15–$100
Price range
Great€12.17–€24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,078.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€59K€59K/yr · 57K searches
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand