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schiefertafel
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great279.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€4.01–€30.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Avg price
Okay€11.02avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€61K€61K/yr · 174K searches