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52

sammelmappe a4

Worth a look

Shows low returns (0.6%), but soft demand (-12.4% this quarter) keeps it on the watch list.

Market size 41Growth 19Conversion 33Competition 86Returns 97Price range 49Avg price 28Brand share 79Review moat 45Quality gap 33

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Okay€1.89–€27.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,003.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€212K

€212K/yr · 875K searches

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€9.30

avg listing price — sweet spot $15–$100

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Search terms