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rezeptbuch zum selberschreiben
Skip itSoft demand (-39.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great203.61avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.08avg listing price — sweet spot $15–$100
Market size
Okay€206K€206K/yr · 937K searches
Price range
Okay€4.71–€21.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.2%90-day search growth — must beat 0% to launch