37
rechenschieber
Skip itPrices mostly outside the sweet spot ($5.14–$12.89) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,293avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay€118K€118K/yr · 322K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad€8.51avg listing price — sweet spot $15–$100
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Price range
Bad€5.14–€12.89cheapest to priciest tracked listing — scored on the share inside $15–$100