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pralinenschachtel leer
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great130.92avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay€7.48–€21.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.92avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€10K€10K/yr · 77K searches
Growth
Bad-53.7%90-day search growth — must beat 0% to launch