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papier 160g weiß a4
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Okay1,741avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.49avg listing price — sweet spot $15–$100
Market size
Okay€213K€213K/yr · 100K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay€5.07–€19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-21.5%90-day search growth — must beat 0% to launch