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ordnungsmappe
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,506.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.30–€18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.90avg listing price — sweet spot $15–$100
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad€28K€28K/yr · 105K searches