45
ordner a5
Skip itPrices mostly outside the sweet spot ($2.48–$16.83) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good649.89avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay€100K€100K/yr · 440K searches
Avg price
Bad€8.51avg listing price — sweet spot $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Price range
Bad€2.48–€16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand