54
notizbuch a6
Worth a lookShows low returns (0.5%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great€2.65–€69.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good569.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay€174K€174K/yr · 627K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.41avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch