50
notizbuch a4
Worth a lookShows low returns (0.8%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Okay€11.04avg listing price — sweet spot $15–$100
Price range
Okay€2.84–€23.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€199K€199K/yr · 645K searches
Review moat
Okay2,560.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand