53
notenmappe
Worth a lookShows a thin review moat (197 avg reviews), but soft demand (-14.7% this quarter) keeps it on the watch list.
Review moat
Great196.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Good€12.60avg listing price — sweet spot $15–$100
Price range
Good€4.89–€25.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€89K€89K/yr · 202K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand