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notenheft a4
Skip itPrices mostly outside the sweet spot ($2.68–$8.08) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great246avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad€4.85avg listing price — sweet spot $15–$100
Market size
Bad€23K€23K/yr · 45K searches
Price range
Bad€2.68–€8.08cheapest to priciest tracked listing — scored on the share inside $15–$100