40
nfc tag
Skip itPrices mostly outside the sweet spot ($3.36–$10.93) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good832.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€179K€179K/yr · 449K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.44avg listing price — sweet spot $15–$100
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Price range
Bad€3.36–€10.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier