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monatskalender 2025
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good629.47avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.45–€19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.82avg listing price — sweet spot $15–$100
Market size
Bad€4K€4K/yr · 27K searches
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand