52
moderationskoffer
Worth a lookShows low returns (0.6%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great113.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great€857K€857K/yr · 87K searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good€177.65avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad€6.22–€586.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.4%90-day search growth — must beat 0% to launch